7 Reasons Any Small Business Can Benefit from Digital Marketing

7 Reasons Any Small Business Can Benefit from Digital Marketing

It’s widely known that small businesses don’t have the deep marketing budgets that larger, nationwide corporations usually have. Small businesses usually lack the funds for most types of advertising, and are often limited to choosing a primary method of marketing, whether it’s via television, radio, magazine, or newspaper publications. However, with the exponential rise of social media and the prolific use of search engines, digital […]

Overview of Different Marketing Strategies

In the last couple of decades, technology has revolutionized marketing, introducing new platforms and challenging traditional strategies. Here’s a brief overview of various marketing techniques and their applicability to today’s start-up. Paper Advertisements The Newspaper Association of America suggests that as many as 7 in 10 adults access newspaper media each week, including a surprisingly large percentage of college-aged young adults. While fewer people subscribe […]

Now Trending in Marketing: Mobile & VR

There is always something new in marketing, and it’s no surprise that current trends are technology heavy. Below we examine two mega-trends: the mobile-friendly user experience and the rise of virtual reality. Trend #1 – Mobile 1st Experiences The importance of mobile strategy has been written about extensively, but many organizations continue to lag behind. Making sure your site is mobile-friendly is increasingly important, as […]